LinkedIn Authority Playbook

Dave Menjura recorded a one hour session with Augusto Ferreira, and together they opened the playbook on how LinkedIn really works.

They shared what it takes to build authority without sounding like a salesperson, the small profile fixes that build trust, and the posting rhythms that keep you visible and human over time.

The session also breaks down tools that support daily execution: Kondo for managing LinkedIn DMs, Aimfox for outbound campaigns, Puzzle for mapping processes, Amplemarket for spotting buying signals, Sendspark and Storylane for personal outreach, and Creator Match for reviving content that still resonates.